Vegemite

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What is vegemite?

Vegemite

Vegemite
Overseas visitors almost invariably dislike Vegemite. Though most Australians now consider it the ideal spread for toast, sandwiches or savoury biscuits, they were similarly repelled when the dark, salty yeast extract first appeared at groceries in 1923.
Back then, Vegemite sold so poorly the manufacturers changed its name to Parwill, hoping to replicate the success of similar English spreads. The ploy failed, but, once again called Vegemite, the paste slowly gained popularity.
Then, during World War II, Vegemite was included in Australian soldiers' rations to remind them of home. It became a famous morale booster, assuring its place as Australia's favourite snack.

   

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